2025 Blue Tangerine Home Builder Digital Marketing Summit
This year’s event was yet another hit! Riding the elevator all the way to the top, I stepped off into The Commerce Club in downtown Atlanta for the 2025 Home Builder Digital Marketing Summit hosted by Blue Tangerine. Greg Bray and his team at Blue Tangerine host a collection of marketing and sales professionals from around the country to coach, network, and inspire.
Featured in the summit line up were speakers from national public builders like Beazer, Kolter Group, and Classica Homes. Marketing leaders and digital content professionals gave incredible tips backed with experience for today’s market climate. Joshua Ranum from Ranum Media opened up the floor with fundamentals. From beginning with brand standards all the way through tracking traffic, Joshua reminded us how important a specific strategy is needed when planning a campaign that converts.
Blue Tangerine’s own Greg Bray shared, “Personalized communication versus dynamic is a must when following up with customers. Companies that do this well experience 40% more revenue and 76% more engagement from customers.” He went on to say that 96% more consumers engage with emails that are personalized. This kind of content is relevant to all who attended, regardless of industry.
Homes for HOPE was invited to present the work of HOPE International along with stories of incredible life change. Hope Londeree explained how a Homes for HOPE project works and invited those present to engage in conversation with our team. During her talk, she shared the story of Olena and Saidi who have benefited from this wonderful work. Hope challenged those listening to consider the impact their work has and to endeavor to pass along the support that they themselves have received.
No doubt that through ongoing partnership, this event will continue to build on steady momentum from Blue Tangerine. Many attendees were present for the first time in 2025. With ongoing opportunities, Homes for HOPE will continue to learn from this team and benefit from their heart to see the underserved realize their dreams.
-ABOUT THE AUTHOR-
Hope Londeree
Eastern US Representative, Homes for HOPE
Hope serves as the Eastern US Representative for Homes for HOPE. Hope joined the team in April 2024 with a heart to bring awareness of HOPE’s mission and to connect partners with their passion to see lives transformed. Growing up as a military brat, she was exposed to many different cultures and backgrounds. This laid the groundwork for her authentic love of people and appreciation for differences. Now, with over fourteen years’ experience in non-profit ministry, Hope has seen the power of the Gospel lead people to the heart of God. She lives in Charlotte, North Carolina with her husband and is active in her church and community.
Contact Hope Londeree at hlonderee@homes4hope.org
