Do You Convert Online Sales and Marketing Summit
Last week Homes for HOPE attended the Do You Convert Online Sales and Marketing Summit. The two-day event was hosted at The Blue Aqua Hotel in downtown Chicago where people came from across the nation to glean industry insight on online sales and marketing best practices.
As a company, Do You Convert partners with builders and developers to generate high-quality leads that convert to sales by implementing and improving their Online Sales & Marketing Programs. Through strategic planning and goal setting, Do You Convert helps customers grow their leads to sales. They state:
“Our partnerships with builders aren’t a one-size-fits-all. We tailor our services to maximize your results no matter your size or budget.”
Furthermore, at the Sales and Marketing Summit last week, they shared a wealth of knowledge regarding the way buyers think, and how to get inside their head to drive a sale. 30+ speakers engaged the network with up-to-date tips and tricks of the industry that can help generate more sales.
Speakers discussed the importance of market-proof algorithms, multi-level marketing, and how correcting your language around selling is crucial to increasing your conversion rate. Telling your customers what you truly care about is a game changer; by doing this, your generated leads turn into sales, and the people behind those sales care about the same thing you do.
Attracting people to your company that are like-minded creates a ripple effect. Because they are already like-minded, they are more likely to recommend your company to their colleagues. If they benefit from your services, their satisfaction increases and so does the likelihood of a glowing recommendation. It all starts with how you market and sell your company.
A crucial aspect of profitable marketing is staying true to your brand while ensuring your company has valuable market positioning. A great way to ensure valuable market positioning is to use The StoryBrand Framework as a messaging tool to appeal to like-minded consumers. The StoryBrand Framework is a marketing tool that uses storytelling to help businesses improve their marketing strategy. This tool is a customer-centric, story-based messaging tool that adds humanization to a business when utilized.
Experts from Do You Convert also touched on the importance of risk-taking to keep your company from mediocrity.
When assessing where to take risks, you must:
- Observe a problem
- Make a wish list of changes
- Prioritize ideas
- Do your research
- Seek support
- Implement and analyze
The last thing they discussed was the crucial need to maintain brand identity at all costs. This means using the same color scheme, fonts, and verbiage- to name a few. Protecting your brand will bring trust to your consumers. Customers within your network should immediately be able to recognize who you are by glancing at a graphic or reading a short piece of copy from your company. Once they know you, they can trust you; and once they trust you, your relationship can flourish.
Thanks Do You Convert for sharing your industry knowledge as well as some tips and tricks along the way!
